Really, you could use any number of conjunctions in that title and they would all have different meanings:
1. Time for jewellery: significant milestones in your life (and therefore time to use StyleRocks!)
2. Time in jewellery: the longevity of diamonds, the durability of gold
3. Time of jewellery: an era where jewellery was hugely popular, or the way in which it was worn changed significantly
And I will address all those topics eventually in this blog.
However, what has really been on my mind is the concept of time and lack of it available: to me, to women, to us all. Once again, this thought was prompted by the Little Black Dress Group evening and has been fermenting ever since.
A recurring theme that evening was time and the lack of it. With us all wearing so many different hats – wife, mother, daughter, care-giver, breadwinner, friend…it’s hard to find the time for ourselves. This is not groundbreaking news. But sometimes lack of time can really impact our futures, and usually it’s the more significant parts of your life that suffer. These can be our relationships, or – especially for women – planning your financial future. Thinking about it a little more, it does make sense that it’s the weightier, more meaty parts of life that suffer – after all, you have to invest time and effort in them to see the returns that you want. EnrichMe takes the view that women often only think about finances when forced to – ie when there’s been some major change in their lives; getting married, giving birth, divorce and death for example.
My challenge that I presented to the Little Black Dress group was that of the lack of time I have available, in between looking after twin toddlers and setting up StyleRocks. This is not a complaint. It’s simply recognising the fact that there aren’t enough hours in the day for me to fulfil both my roles – mother and entrepreneur – as I would like to. However, I think this high-intensity job sharing is part of the necessary pain when setting up a business – and one that every entrepreneur has to go through. If you disagree, please let me know!
Often I can get to the end of the day and can hardly believe where the time has gone. However, your circumstances do dictate that: at the moment, I’m in country NSW – a long way from the hustle and bustle of the city. Time moves much more slowly here, but I don’t mind that at all. It means less opportunity for work on the business but more time spent with Master and Miss StyleRocks.
Equally, if you look at it the other way, lack of time is part of the reason I set up StyleRocks and the same reasons that Scan2List and ClubQT were also set up, because their founders didn’t have time any more to deal with things being inefficient/too slow – see my earlier post about this here.
Time: we’re constantly looking for ways to save it, and when we do save it, we don’t invest in ourselves.
What do you think?