MEDIA RELEASE StyleRocks launches ‘The Cambridge Collection’

MEDIA RELEASE

April 2013

STYLEROCKS LAUNCHES ‘THE CAMBRIDGE COLLECTION’

StyleRocks, the ground-breaking customisable jewellery website, has added a range of new gemstone jewellery to its website. ‘The Cambridge Collection’ is in support of the Baby Cambridge Fundraiser supporting East Anglia Children’s Hospices (EACH), of which HRH The Duchess of Cambridge is patron.

These additions to www.stylerocks.com include a range of rings, earrings and necklaces which can be customised in various metals and gemstones. Jewellery at StyleRocks can be further customised by choosing the finish, engraving or adding charms to items. The total jewellery combinations available on StyleRocks now exceeds 3 trillion.

The Baby Cambridge Fundraiser is a charity brought about by a collaboration of 5 blogs, all of which focus on the style of HRH The Duchess of Cambridge. The blogs are www.whatkatewore.com www.katemiddletonstyle.org www.hrhduchesskate.blogspot.com www.apetiteprincess.com and www.britishroyals.info. Their collective audience is around 250,000 readers per month, enabling raising of awareness and donations to EACH, a UK charity, which provides support and care for families whose children are suffering from life-threatening illnesses. Susan Kelley of WhatKateWore.com says “Apart from supporting a worthy cause, The Baby Cambridge Fundraiser is a shining example of cross-country collaboration; we have a group of international bloggers, supporting a UK charity with a prize from an Australian company. This also demonstrates how fashion, and a united interest in a major style icon, can be used for good.”

StyleRocks Founder Pascale Helyar-Moray says “StyleRocks has a long history of supporting charities which focus on disadvantaged children. Since launch in November 2011, our customers have been able to donate to the Black & White Committee, providing support for children who have vision difficulties. We were thrilled to be invited to participate in the Baby Cambridge Fundraiser, which is celebrating the arrival of HRH The Duchess’ first child by raising awareness and monies for EACH. Given that the StyleRocks story started in the UK, it is wonderful to be able to give back to that same country.”

The StyleRocks prize for the charity is a stunning emerald cut citrine cocktail ring, set in 9 carat yellow gold. The popularity of this style inspired Helyar-Moray to create new designs, fit for a princess. Continues Helyar-Moray “For the new styles in the Cambridge collection, we made sure they could be customised with a range of gemstones including those that HRH The Duchess tends to wear, such as citrine, sapphire and iolite.” Kelley added “StyleRocks, apart from being such an exciting customisable jewellery website, offers the same sort of jewellery that HRH wears. To be able to offer a prize, ‘in the style of Kate’ to the collective audience of the 5 blogs behind the Baby Cambridge Fundraiser, was a natural fit.”

10% of all profits from any item purchased from the Cambridge Collection will be donated to EACH.

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For further information please contact:
Pascale Helyar-Moray, StyleRocks
E: pascale@stylerocks.com
Ph: +61458500613

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