Here at StyleRocks, we came across Inika about one year ago, through the Heads over Heels network, a network dedicated to connecting female business founders and assisting them through contacts and introductions.
I remember Miranda Bond, Inika’s founder, presenting at a Heads over Heels event and being impressed with how a personal challenge had inspired her to create Inika. Miranda had suffered from infertility, and through a combination of natural therapies, detox and moving to an organic lifestyle, she became a passionate advocate and educator for all things natural and organic. Sadly her makeup options were limited, there were very few natural options globally and when she did find something it was so boring – with browns, browns and more browns. Miranda realised there was nobody out there creating sexy, high performance makeup that was also truly natural and organic. So she decided – as you do! – to create her own range and prove to the world that natural and organic can at the same time be stylish and fashion forward. Oh, and she’d also managed to have a baby in this time too, confirming that her move to an organic lifestyle really did work!
6 years on and Inika is now a global brand, exporting to over 15 countries and they have won over 35 awards for product excellence and innovation proving that glamour can be good for you! All Inika products are certified vegan, cruelty free and halal – and most of the products are certified organic.
As a user of Inika makeup – I was lucky to receive some lovely goodies last year – I love the high fashion colours it provides. I’m especially a fan of the make-up brushes and eyeshadows, which seem to work well on my eyelids (which don’t normally take kindly to eyeshadow). And of course, there’s a bonus in that it feels like it’s actually nourishing my skin, rather than the reverse ie draining it!
Miranda and I participated in an event together recently – Busy & Beautiful – you can check out our Facebook photos here. Talking to Miranda and her team that night, the mineral foundation is certainly one of the hero products of the day, in terms of providing flawless coverage – so that’s next on my list.
Each season Inika releases a colour story to stay on trend with the height of runway fashion; about to hit the stores is the Enchanted collection, that you can see below.
The Inika team had lots of fun shooting this at Beaulieu Palace in the UK, it was like being on the set of Downton Abbey.
Thanks to our partnership with Inika, they have offered all StyleRockers $20 off their first purchase – see below for more details. So get in quick, as the offer ends 30 September! Head on over to their Facebook page by clicking on the link below!